Rethink how you define marketing strategy
In order to manage the end-to-end customer lifecycle, cloud services businesses need more than just marketing lead generation engines. They need a pipeline management function that can drive early commitment, build consumption programmes and hand off higher margin opportunities. We’ve become experts at shaping marketing strategy from customer journey analysis. We’ve created our own unique framework to do this; where we define critical customer impact points and map them to marketing programmes.
20Consulting Customer Journey Mapping Framework
Contact
gavin@20c.sg for more details
