We have experience of working across sales, marketing and product development with some of the most innovative software and telecoms companies in the world. We have seen first-hand how these industries are developing and what good now looks like and we’ve developed a series of practices that specifically address the unique challenges of cloud service business.
In order to manage the end-to-end customer lifecycle, cloud services businesses need more than just lead generation engines. They need a pipeline management function that can drive early commitment, build consumption programmes and hand-off higher volume, higher margin opportunities.
We’ve become experts at shaping marketing strategy from customer journey analysis and we’ve created our own unique framework to do this. The result has been double-digit marketing growth in nearly every client application.
We have developed a set of tools to help apply a best practice understanding of content development to a modern digital world and create a dynamic environment for compelling storytelling. It’s called content atomisation. Click the link to find out more.
Content atomisation and the art of linking what you say to a customer journeyWhat you need to know, is what works! Until then, a strategic investment in marketing is a risk. We get that! So we’ve developed a way for your organisation to consistently access best-in-class strategic marketing support without the up-front cost. It’s exactly the same principle as you would apply to a cloud services solution. For a significantly reduced annual subscription we will build your marketing strategy and oversee programme management. We will provide you with 24×7 on-call consultancy coverage and a 365 day mentoring programme for your marketing team. You get the value upfront to build on, but pay for the service across the year and benefit from an ongoing monitoring programme and internal knowledge retention that isn’t constrained by an hourly rate.
This works out at about 10% of the cost of a full-time chief marketing officer
