Our core skill is marketing strategy development. We work predominantly with software vendors looking to optimise marketing investment in their in-direct channel or with technology Startups grappling with the idiosyncrasies of selling something that nobody has bought before
The nature of our client list means that we do a lot of transformation and operational alignment work. This is usually with software channel businesses moving from licence-based to cloud /software-as-a-service models.
Invariably we also end up helping these companies understand the changing skill requirement within their organisations and help them to recruit the right people to manage that change.
Technology is now an integral part of a marketing set-up, but making sense of it is another challenge entirely.
We’ve built up a comprehensive knowledge of the marketing technology stack and provide our clients with vendor-agnostic advice based on their specific marketing needs. We’ve also developed a series of programmes to drive best practice marketing practice in support of martech adoption, integration and measurement.
At the end of the day, the key to marketing effectiveness is how you manage the hand-off from marketing to sales. In our opinion, any ‘full-service’ marketing agency that isn’t offering advice on how to drive sales and marketing process and technology integration can’t be offering a full-service
We have developed specialist knowledge of marketing project management, measurement and reporting through our expertise in technology development and business management
The ability to integrate and manage multi-channel marketing initiatives is critical in today’s increasingly diverse business landscape. We have hands-on experience across the marketing skill-set and can call on tactical experience in advertising, public relations, event management, direct marketing and digital marketing to help maximise your marketing programme effectiveness
A supplementary background in product development enables us to offer unique expertise in primary insight development. This usually manifests itself in customer discovery workshops and A/B testing initiatives (product /messaging /pricing), but easily reaches into secondary insight development work around market sizing and competitive analysis
