The Startup Marketing Coach

A series of short videos explaining why it's different being disruptive.

Why it is so important to have specific early market marketing experience, or at the very least, know how to develop it.

2. Why the thing that I value most as a startup founder is not cash, but good advice

3. The importance of understanding the impact of early adopters in the development of an early marketing programme.

4. A four-stage process to build the optimum marketing team.

5. The importance of developing more than one investment plan

Novartec