The digital landscape is ever changing and as a result, modern marketing best practices constantly evolve. Keeping up-to-date with the latest developments in modern marketing is imperative to success for both new marketers and seasoned experts. If you’re in need of advice, tips or just want to stay informed, try these ten essential sources of marketing advice:
1. eConsultancy
eConsultancy is a great resource for those looking for sharp, data-driven posts with plenty of actionable advice and tips on topics ranging from email marketing to paid social media.
Recommended reading: Why email is the king of one-to-one marketing.
2. GlobalWebIndex
The GlobalWebIndex blog is a trove of insights data condensed into short, informative articles focused on analysing trends in modern marketing. Charts and statistics are the heroes of this blog, so this is a particularly useful resource for visual learners and anyone looking for good, shareable graphs.
The language used here occasionally verges on technical, but posts are short enough to remain accessible to those new to modern marketing.
Recommended reading: 4 Things You Need to Know About Brand Discovery and the Trends 16 Report.
3. HubSpot
HubSpot’s blog really is ‘where marketers go to grow.’ While not all posts are directly specific to modern marketing, they are easily digestible and cover all things digital. It’s a great resource for interesting and thought-provoking advice.
Recommended reading: Find Your Most Engaged Members and Donors with Inbound Marketing and
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4. MarketingSherpa
MarketingSherpa is a research institute that publishes a whole suite of articles, videos and reports covering modern marketing from both a B2B and B2C perspective, with an emphasis on providing tactics and insights backed by statistics. If you’re in the market for in-depth analyses of real campaigns run by real companies, this is the place to go.
Recommended reading: Content and Social Marketing: Top takeaways from 6 case studies.
5. Convince & Convert
This blog run by Convince & Convert is a go-to resource for news, insights and tips in the modern marketing space. Find detailed how-tos, tips on how to build your marketing strategy and editorials written for both novice marketers and the more advanced. The team also publish a range of handy books and podcasts.
Recommended reading: 10 Marketing Tips from the Father of Marketing David Ogilvy and The Ultimate Guide to Infographic Marketing.
6. aimClear
For those looking to build an in-depth understanding of how online advertising works, the aimClear blog is a must-read. Aimed at slightly more advanced audiences, it covers the ever-changing rules of online advertising and reports on modern marketing best practices.
Recommended reading: How Marketing Won’t Change This Year and Part 1: Facebook Buyer Persona Targeting Exploration & Combinations.
7. Articulate Marketing’s Bad Language blog
Articulate has been creating compelling marketing copy for Microsoft and other B2B technology companies for more than ten years. That experience is distilled into nearly 1,000 articles on the company’s blog, ironically entitled ‘Bad Language’.
Recommended reading: It’s not about you: why you shouldn’t put a sales pitch in a blog and The secret to brand recognition: why brand guidelines are essential for an effective marketing strategy.
8. Ignite Social Media
Run by the team at Ignite Social Media, this blog is an essential source of advice for businesses getting into social media marketing. Tutorials, lists of useful tools and tricks and updates about social media networks can all be found here.
Recommended reading: Best Practices for Social Media Buying in 2016.
9. PSFK
PSFK publishes reports and articles covering trends across business, design, technology and retail. Their member-only portal for modern marketers and strategists is an essential source of news and in-depth case studies.
10. Spin Sucks
Although it mainly targets PR professionals, Spin Sucks is a great source of modern marketing advice for those delving into content, social media and business development in general.
Recommended reading: Original Research is Fundamental to Content Marketing.
When it comes to modern marketing there is a lot to read and learn, and these ten essential sources of marketing advice are a great place to start. Bookmark the sites, or harness the power of an Inbox newsletter. You’re never far from the advice you need.
Do you know how many articles, infographics and think-pieces on digital marketing get published every day?
The answer is thousands – far more than any individual can consume. But when it comes to staying on top of industry news, best practices and trends, having the right information is critical.
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