Almost every organisation in the IT space is moving to the cloud in some way or another. All the major software vendors now have significant SaaS offerings (albeit with disparate pricing models), major hardware manufactures are also getting in on the act, whilst most telecos are making major cloud plays as well. But it’s the […]
Channel Marketing, Marketing Technology
Martech is hot! In 2011, there were around 150 marketing technology solutions on the market. By 2020, that number topped 7,000. That represents a 27% year-on-year increase. With more than US$14bn invested each year in martech startups and a market consolidating at less than 5%, it’s only going to get more complicated. So, how do […]
The IT channel used to be a pretty straightforward place to live. Ok, so it’s a TLA train wreck to an outsider, but those in the know were clear on the roles ISVs, SIs, VARs, LARs and the like played. So, they just got on with getting good at it and vendors rewarded them handsomely […]
In a mobile-driven world that demands highly-focused content be little more than a click away, it’s imperative that companies have engaging content at each stage of their customer’s decision-making process. But if you map your average organisation’s online content to their customer’s buying journey then you’re likely to highlight a number of critical discrepancies. In 2017, Agile […]
The digital landscape is ever changing and as a result, modern marketing best practices constantly evolve. Keeping up-to-date with the latest developments in modern marketing is imperative to success for both new marketers and seasoned experts. If you’re in need of advice, tips or just want to stay informed, try these ten essential sources of marketing […]
