Digital changed marketing and it caught the marketing industry out. Now everybody is using AI as a way to re-shape the narrative. But AI technology is not sophisticated enough yet to make the impact that everyone is predicting. Which leaves a gap in the middle that’s isn’t being managed properly.
Innovation & transformation, Marketing Management
There are no blueprints for a technology startup. It’s not like expanding a product line or opening a branch office. These companies are trying to create a market with no service history, little brand equity and by selling something that nobody has bought before. The kind of customer who buys a product like this, from an […]
Channel Marketing, Marketing Technology
Martech is hot! In 2011, there were around 150 marketing technology solutions on the market. By 2020, that number topped 7,000. That represents a 27% year-on-year increase. With more than US$14bn invested each year in martech startups and a market consolidating at less than 5%, it’s only going to get more complicated. So, how do […]
In a mobile-driven world that demands highly-focused content be little more than a click away, it’s imperative that companies have engaging content at each stage of their customer’s decision-making process. But if you map your average organisation’s online content to their customer’s buying journey then you’re likely to highlight a number of critical discrepancies. In 2017, Agile […]
The digital landscape is ever changing and as a result, modern marketing best practices constantly evolve. Keeping up-to-date with the latest developments in modern marketing is imperative to success for both new marketers and seasoned experts. If you’re in need of advice, tips or just want to stay informed, try these ten essential sources of marketing […]
