How does the marketing industry come to terms with the next revolution, when it hasn’t figured out the last one yet?
Innovation & transformation, Marketing Management
There are no blueprints for a technology startup. It’s not like expanding a product line or opening a branch office. These companies are trying to create a market with no service history, little brand equity and by selling something that nobody has bought before. The kind of customer who buys a product like this, from an […]
In a mobile-driven world that demands highly-focused content be little more than a click away, it’s imperative that companies have engaging content at each stage of their customer’s decision-making process. But if you map your average organisation’s online content to their customer’s buying journey then you’re likely to highlight a number of critical discrepancies. In 2017, Agile […]
The digital landscape is ever changing and as a result, modern marketing best practices constantly evolve. Keeping up-to-date with the latest developments in modern marketing is imperative to success for both new marketers and seasoned experts. If you’re in need of advice, tips or just want to stay informed, try these ten essential sources of marketing […]
