Around 90% of tech startups and 65% of disruptive technology developed in established companies crashes and burns. Put these numbers into any other business context and most of us would be living in mud huts! But is this just the inevitable consequence of operating in markets that have no real parallel or are we missing something? The following […]
You pay peanuts and you get monkeys working for you! Harsh on monkeys maybe, but a business adage that many subscribe to. So why would that be any different for a Startup?
Customer experience is king! For marketing leaders in 2020, this is the truth that is shaping the path of the profession. To achieve this, top marketing teams are focused on driving integration in almost everything: campaigns, technology even previously disperate functional departments. Salesforce.com has compiled trends and insights from nearly 4,000 top marketing teams. You can download the […]
In a mobile-driven world that demands highly-focused content be little more than a click away, it’s imperative that companies have engaging content at each stage of their customer’s decision-making process. But if you map your average organisation’s online content to their customer’s buying journey then you’re likely to highlight a number of critical discrepancies. In 2017, Agile […]
It’s too easy to think of a smartphone, a tablet or a phablet as an extension of the internet. They have fundamentally changed customer buying behaviours. Here’s three reasons why:- 1. MOBILE LINKS OFF AND ON-LINE RELATIONSHIPS IN A WAY THAT THE DESKTOP COULDN’T The smartphone is linking off and on-line in a way that the desktop […]
The digital landscape is ever changing and as a result, modern marketing best practices constantly evolve. Keeping up-to-date with the latest developments in modern marketing is imperative to success for both new marketers and seasoned experts. If you’re in need of advice, tips or just want to stay informed, try these ten essential sources of marketing […]
